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In the fast-paced world of online marketing, staying aware of and on top of your digital campaign’s performance is crucial for success. Whether you’re running ads on social media, optimizing your website for search engines, using a targeted display campaign, or managing email marketing campaigns, understanding how these efforts are performing for your business is crucial for success. One of the best ways to keep track of your digital marketing

It’s almost time to cast our votes for the 47th President of the United States along with a myriad of additional positional candidates and initiatives. As the election approaches, we’re going to start to see a lot of candidates and causes utilizing Digital Marketing in order to broadcast their message. Here’s how you can boost your area’s candidates with effective Digital Advertising tactics: Video Ads Video ads are a powerful

In today’s modern world where information is easily accessible, consumers are more educated than ever. According to a recent study from Semrush, nearly 60% of Google searches ended without consumers clicking to a final destination. Instead, consumers were more likely to start a new search query or end the session altogether. However, the report also found that 30% of all clicks from Google searches go to Google-owned properties such as

With so many options available today in digital marketing, it can be difficult to know which tactic is going to be the most effective for your business. Search Engine Marketing has oftentimes been thought of as the best course of action to get customers, and while it’s still a highly successful tactic, it may not always be the best fit for a business that is looking to gain traffic to

These days, Google is constantly making changes to its search algorithm, affecting how it works for both businesses and consumers. Some of the more recent changes, such as the AI Overview pulling misinformation, have been discussed in marketing circles, while others are ignored or disregarded, such as Google’s changes to mobile site indexing. But what do these changes entail, and what does it mean for your site and its optimization?