Every year, new marketing strategies push the boundaries of capturing users’ attention. While native display advertising isn’t a new concept, it might still appear “new” to those exposed to it for the first time. In this blog, we’ll discuss what native display advertising is, how it works, who can benefit from it, and how to get started. What is Native Display Advertising and How Does It Work? Native display advertising
With the year coming to a close and the holidays around the corner, now is the time for businesses to finalize their marketing strategy for the holiday shopping season. But how do businesses stand out amidst the noise during this congested time of the year? A diverse and engaging marketing strategy is the best way for businesses to cut through the noise of the holidays and reach their target demographic!
Social media platforms are a great way to connect with audiences; however, they can be highly visual spaces. While graphics effectively capture audience interest, captions are equally important. Let us help you discover the best ways to create engaging social captions for your platforms. Why Captions Are Needed Social media captions are crucial for all posts, regardless of the platform. A well-written caption paired with your post’s media is key
Programmatic audio campaigns allow businesses to reach their target audience though podcasts, digital radio and streaming music services. These audio advertisements give you the ability to reach your audience multiple times while their attention is in one place. Not sure where to place them? Here are a few different audio services you can use to reach your perfect customer. Audio Services For Programmatic Audio Ads: Podcasts: Podcast platforms like Stitcher
What Is AI? AI stands for ‘artificial intelligence’ and was created to simulate the process of the human brain. AI works via a continuous learning model, meaning it continuously learns new information from direct input, human-to-AI interactions and sourcing from the web. While AI is a general term, there are many popular AI models available for public use such as Google Gemini, Open AI’s Chat GPT, X (formerly known as
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