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If your business advertises on Facebook or Instagram, there’s a recent update worth knowing about. As of June 22nd, Meta has replaced Nielsen Designated Market Areas (DMAs) with Comscore Markets for location targeting and reporting across all ad accounts. What Changed? For years, Facebook used Nielsen DMAs to organize geographic markets. These regions were originally based on county data and created for traditional advertising avenues like television and radio. Now,

When businesses decide to invest in digital marketing, it’s tempting to jump straight into the latest trends and buzzworthy tactics. While new marketing tools can be exciting, lasting success starts with a strong foundation. Before launching advanced campaigns, it’s important to ensure the essentials are in place. In this blog, we’ll explore why a strong marketing foundation matters and how it supports long-term digital marketing success. Essential Foundation Tactics: Website

Have you heard the news? Google’s most recent update introduced a more advanced, AI powered search experience that blurs the line between traditional search and conversational AI. What used to be a simple place to type keywords is now evolving into something much more interactive. From Search Engine to Answer Engine With Google’s rollout of new AI capabilities built directly into the search box, the hope is that users can

When customers need to visit your business in person, being easy to find online is essential. Whether you own a restaurant, retail store, medical office, salon, or service business, inaccurate information online can quickly lead to frustration and lost customers. When customers search for your business online, having accurate information on all of the online directories matters. Even if you’ve never heard of them. Google regularly monitors these directories to

With summer right around the corner, outdoor events, county and state fairs, concerts, and so much more will start popping up on the calendar. In addition to being a fun time of year, it can also be a great opportunity for event targeting ads! What are Event Targeting Ads? Event targeting is a location-based marketing tactic that serves ads to people who are at a specific location during a specific