Blog

One of the most effective, yet underutilized marketing tactics that businesses can use to promote themselves is reaching customers through a Programmatic Audio campaign. But just what is Programmatic Audio? Programmatic Audio is a way to deliver your audio advertisements through different platforms across streaming services, podcasts, and digital radio. Some of the services you can reach your audience through includes, Spotify, Pandora, Radio.com, Stitcher, Apple Podcasts and many others!

What is Local Listing Optimization? Local Listing Optimization (LLO) is the management of a businesses’ information on online business directories. This monitoring program helps to correct and optimize information across over 70 of the top directories online, such as Google My Business, Apple, Amazon Alexa, and Waze, just to name a few. What goes into Local Listing Optimization? The main pieces of information that LLO works to optimize are a

Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet users, seem to know about are the AI Overviews. What are AI Overviews? AI Overviews are the small blurb that appears at the top of the Google search engine more often these days, with almost 14% of all searches triggering the Overviews as of March

When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better results by focusing on user demographics. This blog will explore ad placement, the differences between that and demographic targeting, and why the latter often yields superior outcomes. Understanding Ad Placement Ad placement refers to the specific locations where ads appear across web and app platforms.

In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how your content performs online can make all the difference. The secret? Social media analytics. What Are Social Media Analytics? Social media analytics refer to the data and metrics that track how your content is performing across various platforms. This includes numbers tied to engagement, reach,