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In today’s modern world where information is easily accessible, consumers are more educated than ever. According to a recent study from Semrush, nearly 60% of Google searches ended without consumers clicking to a final destination. Instead, consumers were more likely to start a new search query or end the session altogether. However, the report also found that 30% of all clicks from Google searches go to Google-owned properties such as

With so many options available today in digital marketing, it can be difficult to know which tactic is going to be the most effective for your business. Search Engine Marketing has oftentimes been thought of as the best course of action to get customers, and while it’s still a highly successful tactic, it may not always be the best fit for a business that is looking to gain traffic to

These days, Google is constantly making changes to its search algorithm, affecting how it works for both businesses and consumers. Some of the more recent changes, such as the AI Overview pulling misinformation, have been discussed in marketing circles, while others are ignored or disregarded, such as Google’s changes to mobile site indexing. But what do these changes entail, and what does it mean for your site and its optimization?

In today’s fast-paced digital world, where the lifespan of a social media post can feel as fleeting as a blink of an eye, timing holds the key to unlocking the full potential of your online presence. Every like, share, and comment hinges not only on the quality of your content but also on the precise moment it enters the sea of information that is social media. In this era of

You’ve set up your website, your digital marketing tactics are running, but the leads are just not coming in. What’s missing? This is a dilemma many businesses face, and it’s often not due to a lack of effort, but rather a need for more refined tools and strategies. Identify Your Visitors Most visitors leave websites without a trace. OnSite LeadGen offers technology that helps identify these anonymous visitors. By understanding