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The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much like all other forms of technology, Google is always updating their services, algorithms and requirements to evolve with changing trends. Does it seem like their flagship search engine looks different every time you open it lately? You’re not alone! Recently, Google has been testing out

As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social ads are a great way for brands to reach their target audience while showcasing their company’s unique brand image. All social platforms have slightly different placement options, but the three main placements are carousel ads, static ads, and video ads. Carousel Ads consist of a

Simply having a website isn’t enough to have your business truly stand out, especially in local markets. Your online presence must speak directly to your target audience. Leveraging targeted landing pages is a great way to get ahead of competition and rank higher in organic search engine results when being searched by your target audience. What Are Targeted Landing Pages? Targeted landing pages are dedicated pages on your WordPress website

Video can be a great and engaging way for customers to learn about a business and get a visual representation of the products or services offered. It can be a very powerful marketing tool with multiple options for ad placements, two of which are Programmatic Video and YouTube Advertising! Both are great options when they are used in the right context. What is Programmatic Video Advertising? Programmatic video ads show

Websites age a lot like dogs… As technology advances at such a frenetic pace, what was state-of-the-art just three years ago could very well be antiquated today. Bandwidth expansion, speed enhancement, Google’s core changes, and CMS platform technology continue to improve, and it’s necessary that your clients’ websites keep up! Their sites might look ok and perform like they want, but what’s happening ‘under the hood’? How’s the load time?