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A successful Instagram starts with the right stage. Reels are your loudspeaker for new audiences, carousels are your classroom, Stories are your back room where conversations happen, and single images are your marquee. Choose the stage that fits the goal and watch reach and engagement climb. Reels: Reach and Discovery Reels are immersive, vertical videos designed for quick storytelling and discovery to reach beyond your follower list. These are the

In the world of digital advertising, a strong strategy on the right channel can only take you so far if the messaging is bland. Creative (ad) fatigue can dilute your messaging and ultimately waste your advertising dollars if not fixed. This blog discusses what creative fatigue is, how it can damage your campaign, and how to prevent it. What Is Creative Fatigue? Creative fatigue happens when your audience has seen

As of June 2025, Meta has started rolling out major changes to Facebook and Instagram Shops. The most important update? Businesses are now being directed to use website checkout instead of the in-app Checkout on Facebook or Instagram. Customers browsing your Shop will still discover products through features like product pages, shoppable posts, and your Shop’s homepage, but when they’re ready to buy, they’ll be sent to your website to

Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In some cases, Event Targeting may be the better choice for the client. In this article, we will cover what a Geofencing Campaign is, what an Event Targeting Campaign is, and which situation may be the best for each tactic. Geofencing

Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to focus on likes and follower counts, those don’t tell the full story. Metrics like engagement rate, click-through rate (CTR), and conversions are more valuable when it comes to measuring real impact. What Should You Track? Some of the most valuable metrics to watch include engagement