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What is it? Have you ever asked your phone a question? Something like, “Hey Siri, what is the temperature?” or “Hey Google, find a coffee shop near me.” If so, you have used your phone’s voice recognition feature! Voice recognition is a tool where your phone’s microphone turns on and listens to what you are saying so it can respond to you with an answer. Different brands of phones have

In this blog, we will discuss the importance of a landing page and how it has the power to make or break your advertiser’s advertising campaign. Before we get started, let’s clear up what a landing page is.  What is a landing page? A landing page is a specific page of a website people are brought to after they click on a digital ad or hear a specific URL on

Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. In a geofencing campaign, we can choose specific addresses and draw a virtual box around them to catch the devices that are in that location. Once a device has entered a geofenced location we can begin to serve ads to them and can for up to 30 days after they have entered a geofence. It is

Over the past few years, streaming has experienced rapid growth, creating great potential for advertisers of all kinds to profit from this growth. Over The Top, or OTT, refers to any kind of streaming service that provides content online. While traditional cable providers are used to delivering linear TV, OTT is done solely over the internet, which means users have access to any content they want, wherever they are and

With consumers spending more time scrolling through social media, having a presence on the correct platforms has never been more important for a business. While consistently publishing organic posts is necessary for your client to keep a connection with their customers, it shouldn’t be their only strategy.  The truth is, no matter how great their content is, social media algorithms will only allow those posts to reach a fraction of