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Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. In a geofencing campaign, we can choose specific addresses and draw a virtual box around them to catch the devices that are in that location. Once a device has entered a geofenced location we can begin to serve ads to them and can for up to 30 days after they have entered a geofence. It is

Over the past few years, streaming has experienced rapid growth, creating great potential for advertisers of all kinds to profit from this growth. Over The Top, or OTT, refers to any kind of streaming service that provides content online. While traditional cable providers are used to delivering linear TV, OTT is done solely over the internet, which means users have access to any content they want, wherever they are and

With consumers spending more time scrolling through social media, having a presence on the correct platforms has never been more important for a business. While consistently publishing organic posts is necessary for your client to keep a connection with their customers, it shouldn’t be their only strategy.  The truth is, no matter how great their content is, social media algorithms will only allow those posts to reach a fraction of

You just launched a new digital advertising campaign with your client. It makes sense that your client is excited! However, when customers start to discover that their ads don’t display for them, they get angry, doubt the validity of digital advertising, and become hesitant with trusting the process. Not seeing your own advertisement, though, is common. There are actually a lot of reasons why you won’t see your advertisement. We’ll

Determining the Right Social Channels for Your Client’s Business: Does your client have the time or resources to run and maintain all of their social media channels? Social media is all about posting consistency. This not only includes the right type of content, but a steady stream of it, along with the right tools to create the content.  Social media channels are not one-size-fits-all. Each social platform contains a different