Blog

Recruiting on Social Media

Is your business struggling to find the right people to fill your open positions?  With so many companies searching for qualified professionals, you may find yourself asking, “How can we break through the noise?” One great way to do that is by utilizing social recruiting. If your business has not tested out this method to find high-quality job candidates, there is no better time than now to give it a

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Why Local Listing Optimization is Essential

Local listing optimization, also known as LLO, is one of the most foundational digital strategies we offer. But what exactly is local listing optimization and why is it so important?  In this blog, we’ll look more closely at LLO to better understand how it functions and why it will help your client’s business and their ongoing digital marketing initiatives. LLO is the process of optimizing your online visibility to raise

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Smartphone Voice Recognition

What is it? Have you ever asked your phone a question? Something like, “Hey Siri, what is the temperature?” or “Hey Google, find a coffee shop near me.” If so, you have used your phone’s voice recognition feature! Voice recognition is a tool where your phone’s microphone turns on and listens to what you are saying so it can respond to you with an answer. Different brands of phones have

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Why the Landing Page Matters

In this blog, we will discuss the importance of a landing page and how it has the power to make or break your advertiser’s advertising campaign. Before we get started, let’s clear up what a landing page is.  What is a landing page? A landing page is a specific page of a website people are brought to after they click on a digital ad or hear a specific URL on

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The Benefits of Geofencing

Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. In a geofencing campaign, we can choose specific addresses and draw a virtual box around them to catch the devices that are in that location. Once a device has entered a geofenced location we can begin to serve ads to them and can for up to 30 days after they have entered a geofence. It is

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