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SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of SEM, what companies are a good fit, and what are some of the top performing industries in the market.

Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics. Having a strong organic social media presence is crucial to keeping

The world of business is becoming increasingly digital, and having a website has become essential for companies of all sizes. Whether you’re a small business owner or a large corporation, having an online presence can help you reach new customers and expand your brand, however creating your website is just the first step. In order to have a successful online presence, you need to make sure your website is accessible,

What is a QR Code? A QR code is a machine readable code that is made up of a collection of black and white squares. It usually stores URLs and when users scan it with their smartphone it leads them to a selected URL. QR codes made a comeback in recent years when COVID-19 hit. Many restaurants switched to QR codes instead of having menus out, businesses adapted and used

It’s no secret that marketing funnels are not a new concept, but often do get missed by new advertisers and business owners that aren’t experienced in marketing. It is still a relevant strategy that almost anyone can use to help grow their business. In this blog we will introduce you to the marketing funnel, why you should incorporate it into your overall marketing strategy, and how to make a solid