Blog

Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers.  Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads Manager. Up until recently, there were four location targeting options to select from: People living

In today’s digital age, Reputation Management in the form of online reviews have become a crucial factor in shaping consumers’ purchasing decisions. Among the many review platforms available, Google and Facebook are two of the most widely used and trusted. As a result, obtaining positive reviews on these platforms can significantly impact a business’s success.  In this blog, we’ll discuss why Reputation Management is essential for businesses and how they

Elevate Customer Experience and Drive Sales In today’s ever-evolving digital landscape, businesses and individuals are constantly on the lookout for innovative solutions to enhance customer experience and streamline operations. One such solution that has gained significant traction is WebChat. These intelligent virtual assistants offer a range of benefits, including 24/7 availability, seamless scalability, cost-effectiveness, and enhanced efficiency. By harnessing the power of automation and artificial intelligence, WebChat has become an

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us!  On July 1, 2023, Universal Analytics (UA) will stop processing data. This means that UA will stop collecting new information from any of the sites it is connected to, and the sunsetting process

SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of SEM, what companies are a good fit, and what are some of the top performing industries in the market.