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The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences. While both approaches deliver video to the end viewers, there are key differences between the two options. In this blog we will discuss the differences between streaming TV and programmatic video, and the benefits of both. What is

Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers.  Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads Manager. Up until recently, there were four location targeting options to select from: People living

In today’s digital age, Reputation Management in the form of online reviews have become a crucial factor in shaping consumers’ purchasing decisions. Among the many review platforms available, Google and Facebook are two of the most widely used and trusted. As a result, obtaining positive reviews on these platforms can significantly impact a business’s success.  In this blog, we’ll discuss why Reputation Management is essential for businesses and how they

Elevate Customer Experience and Drive Sales In today’s ever-evolving digital landscape, businesses and individuals are constantly on the lookout for innovative solutions to enhance customer experience and streamline operations. One such solution that has gained significant traction is WebChat. These intelligent virtual assistants offer a range of benefits, including 24/7 availability, seamless scalability, cost-effectiveness, and enhanced efficiency. By harnessing the power of automation and artificial intelligence, WebChat has become an

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us!  On July 1, 2023, Universal Analytics (UA) will stop processing data. This means that UA will stop collecting new information from any of the sites it is connected to, and the sunsetting process