Geofencing is a great tactic for finding an advertiser’s relevant and desired audience, and serving ads to them. However, this is not a one-size-fits-all strategy, and not every advertiser is right for this tactic. In this blog we will discuss the basics on what geofencing is and who is a good fit for this tactic. What is Geofencing? Geofencing is a location-based marketing tactic that allows us to serve ads
In the ever-changing landscape of advertising comes new opportunities to maximize your brand’s reach and impact. Introducing “Zip Code Based Streaming TV.” Streaming TV has been around for several years now, but strategically targeting the end user at the zip code level is fairly new. In this article, we will define what zip code-based streaming TV is, how it works, who stands to benefit from it and why it’s becoming
In 2023, there was an increase in ADA digital accessibility lawsuits, with a total of 4,605 reported cases. This represented a 14.1% rise from the 4,035 cases reported in 2022, marking a notable surge in ADA digital accessibility lawsuits. What is Web Accessibility? Web Accessibility, guided by the Web Content Accessibility Guidelines (WCAG), is about designing and maintaining your website to ensure it’s accessible to individuals with disabilities, including those
Have you ever heard of Facebook Marketplace? Facebook Marketplace has evolved into one of the most popular e-commerce channels out there, with an average of one billion users per month. Does this sound like a place you and your business might want to be? Learn more about all the different ways your business can advertise on Facebook Marketplace, and why this marketing tactic may or may NOT be right for
When businesses begin their marketing journey, most of them say the same thing. “I just want to show up on Google when they search for my service.” And that is exactly what SEO is here for. SEO stands for Search Engine Optimization. This tactic is all about leveraging and tweaking information already on your website, such as content or page titles, and tying it to keywords that your potential customers
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