Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet users, seem to know about are the AI Overviews. What are AI Overviews? AI Overviews are the small blurb that appears at the top of the Google search engine more often these days, with almost 14% of all searches triggering the Overviews as of March
When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better results by focusing on user demographics. This blog will explore ad placement, the differences between that and demographic targeting, and why the latter often yields superior outcomes. Understanding Ad Placement Ad placement refers to the specific locations where ads appear across web and app platforms.
In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how your content performs online can make all the difference. The secret? Social media analytics. What Are Social Media Analytics? Social media analytics refer to the data and metrics that track how your content is performing across various platforms. This includes numbers tied to engagement, reach,
Too many brands treat social media like a box to check. A post here, a story there—just enough to say, “we’re active.” But activity doesn’t equal strategy. And it definitely doesn’t guarantee results. To see real impact, social media needs to work for your business, not just exist beside it. That starts with intention. Think beyond the platform. Social media should be an extension of your broader business goals. Are
A well-crafted marketing plan is the foundation of a successful business. This blog will explain why it’s imperative to plan your marketing strategy before implementing to see success. This can be the difference between a successful business and a flop. What’s a comprehensive marketing plan and why should I have one? A comprehensive marketing plan is a strategic outline and strategy of a business that serves as a guide to
For a FREE marketing consultation or any questions, please fill out the form below.
"*" indicates required fields
Don’t miss out on untapped revenue! Our local digital marketing specialists are ready to work with you to help your business capitalize on the power of digital marketing. Contact us to get started.
